The JMC in partnership with the Jamaica Reggae Industry Association (JARIA) along with other Jamaica Music Industry stakeholders will join Reggae Month 2020 under the Conference theme “Reggae Mek’ka Jamaica: Vision 2020”. While highlighting Jamaica as the mecca for reggae, the JMC will place its cultural lens on the nation’s Vision 2030 plan in an effort to determine where we are going and how the music can take us there.